Purple Tuesday in Southend-on-Sea with The Royals

Purple Tuesday in Southend-on-Sea with The Royals

The Royals are delighted to announce our participation in the UK’s accessible shopping day, Purple Tuesday, taking place every Tuesday, with a dedicated awareness day taking place on Tuesday 2nd November 2021. 

Accessibility is at the heart of everything we do at The Royals. We are strongly committed to inclusion and accessibility and have already made great efforts to make an all-inclusive shopping environment. Run across the UK by the organisation Purple, Purple Tuesday recognises ‘the importance and needs of disabled consumers and promote inclusive shopping’. It engages with organisations across all industries and of all sizes to promote understanding, put in place the right solutions, and equip staff to provide quality customer experience 365 days a year.

But we know that there is so much more to be done. So, as well as getting involved on the day itself, we have promised to make more lasting changes that will have a positive impact for our customers in the future. Read more about what you can find at our centre on the day and what you can expect from us in store.

Raising Awareness of Purple Tuesday on 2nd November 2021 

To raise awareness of Purple Tuesday and the importance of accessibility for our customers, on Tuesday 2nd November The Royal’s very own Purple Tuesday ambassadors from Project 49, will be in centre chatting to customers about their personal experiences of accessibility.

Plus – they will be handing out some purple-themed treats!

You’ll find them in the main atrium in the centre.

Project 49 is a day service for adults in Southend run by Southend Care Ltd, which is owned by Southend Borough Council. Their focus is on putting people first, creating meaningful opportunities and encouraging people to be actively involved within their community.

Purple Tuesday at The Royals Shopping Centre

We pride ourselves in being a disability-friendly shopping centre – on each Purple Tuesday and every day of the year, making changes to our centre to make the shopping experience more accessible and inclusive to all.

Our long-term commitment is to introduce the provisions to cater for the disabilities that are less obvious such as Auditory Processing Disorder on a more regular basis. These changes include:

  • Turning off the hand dryers in the public facilities
  • Reducing the level of noise and music throughout the centre
  • Working with the Department for Work and Pensions as a Disability Confident Employer


Our current disabled facilities

At The Royals, we strive to be the best place for an all-round great shopping experience for everyone in Southend-on-Sea.  Our customers and their families come from diverse backgrounds, and have their own passions and needs, so we work hard to be an inclusive shopping centre that is able to support everyone’s requirements. Our facilities presently include:

  • Accessible toilet
  • Fully wheelchair accessible
  • All main entrances have automatic doors
  • Designated parking bays
  • Guide dogs welcome


Our long-term commitment

We pride ourselves on being a firm anchor of the Southend-on-Sea community and offer visitors far more than just shopping, so we are committed to make lasting changes that will have a positive impact.  As part of our ongoing commitment to all our customers, we will:

  • Re-introduce regular Tuesday ‘Quiet Hours’ for a comfortable, calm shopping environment
  • Clearly promote and locate our accessible facilities
  • Be open to feedback from our shoppers on how to make our centre an inclusive place


How you can get involved

We hope customers and their families will visit us every Tuesday and show their support. We welcome you to come and take pictures with our bespoke purple décor and spread awareness with #PurpleTuesday. Of course, you can visit one of our stores and see if you can grab yourself something purple and plush!

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