Christmas 2019: All Wrapped Up at The Royals

The sparkle of Christmas begins at The Royals, with FREE festive events to enchant children and adults alike throughout November and December!

We’re shaking up a whole snow-globe of magic this year, with lots of surprises wrapped up. Expect the annual return of our darling Royals Reindeer, as well as our cherished choir performances… and many more gifts in store!

So, come hop on the sleigh and take flight as we countdown to Christmas 2019…

Festive Fun Day – Saturday 16th November

In tandem with Southend’s annual Big Switch On, we’ve planned a whole family day of merry fun to light up this special occasion.

10am – 5pm: Twinkle, twinkle, little street pianos

We’ll be decking the streets of The Royals with our own two dashingly decorated pianos outside Debenhams. We invite the public to come and spread joy to fellow happy shoppers with their piano-playing skills! So, come all ye faithful to hear some jolly tunes, or take a pew and have a play…

11am – 4pm: Random Acts of Kindness

It’s the perfect time for giving, so we’ll have our own Royal Footmen offering random acts of kindness throughout the day… you never know, you may be one of the chosen stars!

11am – 4pm: Little Royalty Christmas Club – for 3-9 year-olds

Your kids can get in the spirit of Christmas with FREE festive fun and games, angelic arts and crafts, frosty face painting and singing between 11am – 4pm! With so many exciting activities to get involved in, your little elves will be jingling all the way with The Royals…

12 noon – 4pm: Take a walk with our magical Snow Lion

Emerging from the deep Forests of Eternal Snow, our GIANT white Snow Lion will be making a magical appearance. Accompanied by the beautiful Snow Queen, this mesmerising creature will warm the hearts of everyone. Happy to be stroked by all, he is the most blissful and gentle beast, so you can experience the true light of human kindness this year. Get ready to meet the most mythical Christmas creature between 12 noon – 4pm on the day!

12 noon – 8pm: Live music from the BBC Essex Stage

Just outside the centre in the Royal Square, the BBC Essex Stage will be showcasing the best of local talent with live music.

7:30pm: The Big Switch On

It’s the final countdown to Southend’s BIG switch on! Spreading Christmas cheer throughout our community, join in the fun and watch our High Street transform into a spectacle of glittering lights. Also, don’t miss out on the firework finale, outside The Royals, facing the City Beach at 7:30pm!

Throughout December – Carols for Christmas

Ah, the voice of angels! Our much-beloved choir singers are coming back to The Royals throughout December, with an amazing line-up of local groups ready to entertain at the weekends. You’ll be wishing it was Christmas every day at The Royals!

Here are the details of the groups getting involved and when they’ll be here:

  • Saturday, 7th December at 12 noon – Southend VOX
  • Saturday, 7th December at 2pm – The Show Choir
  • Saturday, 7th December at 4pm – Love 2 Sign Choir
  • Saturday, 14th December at 11am – Leigh Male Orpheus Choir
  • Saturday, 21st December at 2pm – Southend Boys and Girls Choir

Keep an eye out on our social channels for any updates to the choir schedule!

Send your letters to Santa

Did you know you and your little helpers can post your letters to Santa at The Royals? Just look out for our magical red post box in the centre! The only question is, have they been naughty or nice? Simply stamp and address your letter to:

Santa/Father Christmas

Santa’s Grotto



They will be sent to Santa at magical sleigh speeds, but don’t leave it too late! We urge you to post your letter before Thursday, 5th December to make sure Santa receives it on time.

Shopping and more with the Royals

Calling all merry shoppers! You’ll be happy to know that we will be extending our Christmas opening hours again this year, with late night shopping and free parking from 3pm on selected evenings in December, it’s our gift to you! Plus, you won’t want to miss our Black Friday deals on Friday 29th November.

Competition time

To make Christmas all the more wonderful, our Count the Bauble competition returns this year! We are giving YOU a chance to WIN a hamper fit for Royalty – worth OVER £1,000 full of prizes from our stores. To enter, you’ll need to guess how many baubles there are in the sparkling Royals Reindeer in the main atrium of the centre. The winner will be announced after the competition closes on Sunday, 15th December 2019.

To enter, click here and tell us how many baubles you think there are – best of luck!

See full terms and conditions for the competition here.

‘Tis the season to be shopping!

Look out for our Christmas opening times in December and stay up to date with us for all our festive season updates on Facebook, Instagram and Twitter. From our team to your family, we wish you all a very Merry Christmas and a Happy New Year!


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